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The RealReal Predicts This Year’s Gift Giving Will Focus On “Elevated Classics”

Resale or thrifted luxury goods continue to trend on social media sites where one of the most important questions this october is what the consumers will choose to gift this year?

Luxury brand searches spike during the holiday season based on previous data, says TRR senior fashion lead Noelle Sciacca. This year’s holiday likely won’t be an exception. The RealReal says it predicts gift givers will look for “elevated classics” from heritage brands such as Bulgari, Cartier, Yves St. Laurent, and Van Cleef & Arpels.

However, unbranded jewellery performs exceptionally well during the holidays. Last year, we saw demand for unbranded jewellery increase 20% over the holiday season. Whether customers are shopping for themselves or gifting to others, these one-of-a-kind pieces bring a personal touch that can only be found in the secondhand or unbranded markets.

Photo: RealReal


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